17 Things I Learned About Fashion From Models' Backstage Instagrams


Image: Markus Schreiber/Associated Press


As someone who wears the same pair of Uniqlo jeans and a total of three Eastern Mountain Sports shirts each week (they have vents!), it's safe to say I'm basic when it comes to fashion.


So I certainly learned a lot from the backstage photos posted at New York Fashion Week, which I found using Geofeedia, a tool that displays geotagged social media posts.


Did you know models use high-end bottled water to wash their hair? And hair stylists use business cards to tame their models' hair! It's all crazypants back there.


Here are 17 of the most fascinating things I learned by perusing the behind-the-scenes Instagram photos taken during Fashion Week in New York City.


It takes a lot of stylists to get a model ready for the runway.

It took 12 hands to get this model runway ready at the Mara Hoffman show. Twelve hands! That's at least five people.


Models get 'walking directions' from their designers.

They are told to walk down the runway with mood instructions, like be 'powerful,' walk like a 'warrior,' and look 'exclusive' or 'sensual.'


There is a so-called 'run of show,' in which models are shown the order in which they should walk the runway.

These directions are placed on posters scattered around backstage. Here's the run of show for the Custo Barcelona show.


And the Carolina Herrera show: Models, like us, love to take group selfies.

Surprise! Models and their stylists like to take group selfies. Ellen would be so proud.


They like to take selfies solo, too.

This one was caught red-handed.


But the coolest thing they do is live sketching.

It's where illustrators draw what they're seeing in real time.


The backstage beverage of choice is Diet Coke. And they drink a lot of it. They shampoo their hair using SmartWater.

The water, which is 'vapor-distilled water with electrolytes,' according to its manufacturer Coca-Cola, provides one way to get your hair looking like Jennifer Aniston's.


And hair stylists use business cards as devices to style hair.

'Yes, that is my business card in my model's hair,' hair stylist Gia wrote on Instagram. 'One of the tricks of the trade is to use cards so you don't leave a crease from the pin on the hair.'


They also use these eye patch things to de-puff.

They're the 'perfect way to look younger and it feels like you've got 8 hours of sleep,' according to one Instagram user.


Sometimes one hair dryer isn't enough.

It's actually nice to have two.


Models keep their sneakers close.

Because, I imagine (based on very limited experience), walking in six-inch heels gets old after a while.


But they keep their dogs closer.

They even give interviews to the fashion press.


There's a lot of hanging out in white robes. And some smoking of e-cigarettes.

This model's smoking an electronic cigarette that doubles as a cell-phone charger. They make those things!


They find interesting ways to pass the time. Solving Rubik's Cubes while backstage at Tadashi Shoji: And playing chess at Malan Breton: All while navigating a land without enough chairs.

All in all, Fashion Week seems like a pretty crazy place.


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