Demi Lovato launches line of brightly colored extensions with an invisible ...

By Margot Peppers for MailOnline

It seems like Demi Lovato has a new hair color almost every day, and now she is giving fans a chance to be a chameleon just like her.

The 22-year-old star has just launched Secret Color, a line of brightly colored hair extensions that attach effortlessly with an invisible headband.

Secret Color comes in pink, blue, red and purple, and can be combined to create multi-colored hairpieces.

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'Changing up my hair is one of my favorite ways to express myself. With Secret Color, I've made it easy for my fans to do the same!' she told Hollywood Life.

'Self expression, creativity and fun are what Secret Color allows my fans to convey through their hair. I can't wait to see what they come up with as I make my way along my tour.'

An ad for the extensions - which cost $19.99 each, shows how they are easily added to any hairstyle just like you would wear a headband.

Demi's make-up and hair stylist Jill Powell developed the product, inspired by her client's ever-changing hair color.

'Color definitely makes a statement; it can reflect your personality - a little bit more vibrant, sassy and chic,' Jill says in the video.

Made from a keratin-conditioned fiber, the extensions can be curled, straightened and washed, just like your own hair.

According to Jill, you can put them in and remove them in less than 30 seconds, making it easy to switch up your style every day.

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