Local natural hair product vendors at Expo in West Palm Beach

Natural Hair Expo

When it comes to hair, natural styles - locs, twists, afros and braids - are quickly gaining currency amond people of color.

That audience is being catered to at the 3rd Annual South Florida Simply Natural Hair, Beauty and Wellness Expo in West Palm Beach.

The event is this Sunday, Sept. 28 from 11 a.m. to 7 p.m. at the West Palm Beach Marriott (1001 Okeechobee Boulevard).

'Believe it or not there are some African-American women who've never seen their natural hair since they were 5 years old,' says Phyllis Allen, who coordinates the Expo with her husband Richard out of their Orlando-based business PhilRich International Natural Hair Studio.

'So now they go away to college or somewhere and they see other women with natural hair and they want to try it and they think, 'No what? What do I do?' We have a jam-packed house of people who are looking to enhance themselves and their outlook and experts who can educate them on what it is to be natural.'

The Expo will include runway fashion shows, live entertainment. onstage demonstrations and vendors selling everything from natural hair/beauty products to jewelry/handbag accessories.

Actress Tanya Wright ('True Blood,' 'Orange is the New Black') will do a book signing for her tome 'I Found God in My Hair: 98 spiritual principles I learned from...my hair!'

'We also have business workshops for those thinking about opening a business,' Allen adds. 'Our motto is: One Community Under One Roof. We have vendors...that the consumer would recognize like Walgreens, Target, Walmart, but one of our goals is to get the small business person who would not have the opportunity to get their product out there if it weren't for this type of show. Maybe they're mixing it up in their kitchen and maybe they want to get their product out there, but they don't know how.'

Admission is $10 ina dvance and $20 at the door. For more information, call 407-733-0705 or visit SouthFlNaturalHairExpo.com.

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