When Balenciaga unveiled its fall campaign earlier this week-starring Gisele Bündchen with her signature waist-length hair buzzed radically short-the blogosphere was abuzz with one simple question: Did she or didn't she? After the supermodel was subsequently spotted on her Instagram page wearing a World Cup jersey with her long waves firmly intact, the plot thickened-prompting us to e-mail Anthony Turner, the editorial hairstylist behind the look, for the full story.
'It was a bit of a process,' says Turner, who, along with campaign masterminds Alexander Wang, Steven Klein, and the digital artist Pascal Dangin, began planning exactly 'how we could execute the look without her chopping all her hair off.' Special-effects artist Jane Choi was ultimately called in to help with the task. She set to creating a prosthetic cap so that 'we could get a really good idea of the proportion of Gisele's head shape,' explains Turner. Several body doubles later, on the actual day of the shoot, he executed the cut on a stand-in model, whose boyish crop was photographed and, later, digitally imposed onto the final campaign images of Bündchen in postproduction.
With its slick, shaved proportions and cool sense of masculine ease, the Balenciaga Buzz (as it will henceforth be known) makes a compelling case for the androgynous beauty that's been quietly exerting its pull in fashion of late-especially when seen on the archetypally feminine Brazilian. And while Bündchen's cut may have been temporary, a crop of undeniably feminine models, from Saskia de Brauw to Binx Walton and Alana Bunte, have already made the commitment to going seriously short. The not-so-sub subtext? Short is the new sexy.
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