Columbia, SC (WLTX) - They say the bigger the hair, the harder they stare. That motto could have applied to an all-natural hair beauty contest in the Midlands that had women changing up their hair routine.
'They wear it in all different shapes, sizes, and curls,' Chandra Cleveland-Jennings said.
Jennings is the coordinator of the Born Natural Beauty Pageant, which is geared towards educating women about how to care for natural hair without using toxic chemicals.
'We want to showcase them with their natural beauty and have them wear their hair in at least three different styles during the pageant,' said Cleveland-Jennings.
All 25 of the contestants have natural hair and are between the ages of 6 and 30. They're judged by their hair in everyday style, business attire, and formal wear.
Cleveland says it's never too late to go natural. The show has a little something for everyone.
'We just want to show off all of the different categories because a lot of moms struggle with the fact that their kid has natural hair,' Cleveland-Jennings said.
Patricia Wells has had natural hair since she was in the sixth grade, and says that she isn't the same person without it.
'I just like being different,' she said. 'I noticed that everybody has the straight hair and i can still have my kinks as well.'
And even though it's a competition, that won't stop the girls from supporting one another.
'Slowly but surely,' said Wells.
As participants of the pageant, the ladies hope to promote natural hair and a healthy lifestyle.
'You can have nappy hair and curls and kinks and still be gorgeous,' Wells said. 'No make-up no anything.'
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