DreamDry's The Stevie (Image courtesy DreamDry)Gone are the days of the single blow-dry option: volume at the crown and sleek, shiny strands from root to tip. At New York's DreamDry, customers choose from an extensive menu of styles-like The Stevie, a deliberate recreation of second-day, unwashed hair. A $40 Stevie Blowout includes a shampoo and scalp massage before one of the blow-dry bar's stylists messes up your hair (artfully, of course).
The Stevie is the brainchild of celebrity stylist Jen Atkin, known for creating glamorous red-carpet waves for Jessica Alba, Jennifer Lopez and Khloe Kardashian. Think of this creation as the relaxed, model off-duty alternative. 'A lot of my girlfriends who go to dry bars complain that their hair looks too big or bouffant-like,' she says, 'This is for the girls who want that next-day look.'
So why pay a professional to do what you could theoretically accomplish by skipping a shampoo at home? 'The difference between a bad hair day and a purposely messy look is all what you put into it,' says DreamDry Senior Stylist Olivia Halpin, who walks me through the step-by-step.
Halpin begins by sectioning off a large, teardrop-shaped section on dry hair 'from the hairline to the occipital bone in the back of your head.' From here, she goes in with a 1.25-inch curling iron to style the hair that hasn't been sectioned-off, twisting it around the barrel to create beachy waves. 'At the hairline, wrap the hair around the iron away from your face,' she instructs, 'This will open up your face and create a wave that cascades through your layers. After completing the bottom and front sections, let down your teardrop section, and continue the same technique.' If the hair has difficulty holding a curl, she pre-treats each section with Kerastase Spray À Porter. She finishes with a veil of Oribe Superfine Hair Spray, before massaging hair at the root to break it up.
If you try this style at home, keep these additional tips from Atkin in mind: 'There are two important tricks to keeping these waves a little undone. The first is not curling the ends of your hair, and the second is running a flat iron like the GHD Eclipse Hair Straightener over random pieces, focusing on keeping the ends straight. This will help give your hair mixed, natural texture.'
It sounds like a lot of work for an easy-looking style (best left to the pros in my opinion), so I ask both Atkin and Halpin how to make sure it sticks around for a few days at least. 'Try a silk pillowcase,' says Halpin, 'This causes less friction while you sleep, keeping frizz and flyaways at bay. Another great trick is to simply re-wave the front and a couple of large sections on top. Shake it, blend the new waves with the old and you've got a fresh style.'
The last piece of advice I receive is to use dry shampoo, and lots of it. 'Oribe Dry Texture Spray is a great way to keep this look for several days,' adds Atkin, 'Also, try switching your part up, and don't be afraid to let it be a little messy and disheveled.' After all, you wouldn't want to ruin your supposedly effortless cool.
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