| Source: Research and Markets
Dublin, July 14, 2014 (GLOBE NEWSWIRE) -- Research and Markets ( http://ift.tt/1jHC4yB) has announced the addition of the'2014 Report on the International Professional Hair Care Market - Forecasts to 2018' report to their offering. Generally hair care products are made of chemicals, fillers, additives, and synthetic ingredients, which can be harmful to hair and cause side effects on the hair or scalp. Over the years, consumers have started seeking safer products that do not contain harmful chemicals or ingredients such as parabens, silicones, sulphates, and synthetic colors that can be harmful to hair.
There have also been many instances in the past where the products were withdrawn from European markets because of the presence of high levels of chemicals. Such instances of product recalls and side effects when reported in the media attract the attention of consumers. The concern for hair health has increased the demand for natural professional hair care products. There are many companies developing hair care products from natural and organic ingredients, which are safe and effective.
For instance, Unilever Group has a natural professional hair care product line under the brand Suave, which offers a range of hair care products. To position these products containing natural ingredients with better quality and effectiveness, vendors have to promote the USP 'natural or organic substances' in their marketing and promotional events. The increasing demand for natural professional hair care products from salons and end-consumers will positively influence the growth of the market.According to the report, the Global Professional Hair Care market is driven by several factors, one such main driver being the growing number of hair-related problems experienced by consumers. The increasingly complex lifestyles of consumers have given rise to hair and scalp problems, which could be solved through the development by vendors of advanced hair care products that are used in salons or at home.Further, the report states that the impact of economic uncertainties on the consumers and vendors in many developed countries is one of the major challenges in the market.The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Alfa Parf Group Amos Professional Avon Products Brazilian Blowout Cadiveu Chatters Davexlabs Dr. Kurt Wolff GmbH & Co Estée Lauder Companies Eugène Perma Paris Farouk Systems Hairjamm Henkel AG & Co John Paul Mitchell Systems Kao Kevin Murphy L'Oréal La Biosthetique Macadamia Natural Oil Milbon Moroccanoil Pravana Procter & Gamble Regis Salon Revlon Sabre Shiseido Toni & Guy Unicosmetic Unilever World Hair Cosmetics
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Research and Markets Laura Wood, Senior Manager For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Sector: Hair Care other press releases by Research and Markets Research and Markets Laura Wood, Senior Manager For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Sector: Hair Care
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