PUBLISHED: 15:38 EST, 16 January 2014 | UPDATED: 15:39 EST, 16 January 2014
She's best known these days as a DJ and reality star on The Only Way Is Essex.
However, Lauren Pope is also a successful businesswoman, thanks to her Hair Rehab range.
And this week, the blonde was reverting back to her modelling days - where she started her working life - as she shot a new re-branding campaign for her collection of hair extensions and clip-ons.
The 31-year-old was spotted leaving the Pout Studios in Central London looking very groomed after her long day of shooting.
Wearing a pale pink Missguided coat, Lauren looked sleek in a black T-shirt, ripped New Look jeans and a pair of reflective, futuristic Office peep-toe ankle boots.
During the day, Lauren posted behind-the-scenes photos of the shoot, featuring her in a series of sexy black outfits while modelling various hair pieces.
Lauren launched her company in 2007, but is looking to expand the brand further this year.
She tweeted on Wednesday: ' BIG hair for a BIG shoot today for @HairRehabLondon - wearing the Luxe volume Clip Ins SHOP...
' Brand new @HairRehabLondon human hair HalfWig.'
Joining her at the studios were her make-up artist Lyndsey Harrison, hair-stylist Aaron Carlo and stylist Lucas Armitage.
Meanwhile, Lauren has been speaking out on her opinion of Celebrity Big Brother contestant Lee Ryan.
She told the Mirror: ' Lee Ryan is a massive tw*t and everything I despise in a man.
'Selfish, egotistical, and one that obviously has zero respect for women.
'As someone who's had more than their fair share of relationships play out on national TV, I really do feel Casey's pain. Having to go through that without everyone watching is hard enough.'
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