By David Kent
PUBLISHED: 06:44 EST, 23 January 2014 | UPDATED: 06:47 EST, 23 January 2014
Lewis Hamilton has unleashed a new look ahead of the upcoming Formula One season.
Hamilton will touch down in Jerez next week for the launch of this year's Mercedes at the opening pre-season test.
And the British star, 29, will be sporting a new hairstyle which he hopes will be the inspiration for his second World Championship.
Hamilton posted a picture to his Instagram account earlier this week, showing off his new style accompanied with the word 'boss' before attending a sponsor's event in Geneva.
The Mercedes driver was seen with Victoria Secret's model Adriana Lima, Hollywood A-Lister Kevin Spacey and Boyzone singer Ronan Keating. He was also accompanied by team-mate Nico Rosberg.
Hamilton finished fourth in last year's championship, claiming just one victory at July's Hungarian Grand Prix.
But despite Sebastian Vettel's four consecutive triumphs with Red Bull, three-times World Champion Sir Jackie Stewart reckons the Stevenage-born racer is the fastest on the grid.
'I think Lewis Hamilton is the fastest driver in the business said Stewart. 'Just sheer speed, when he puts a quick one in, he's the master at it.'
Meanwhile, 1976 British World Champions James Hunt will be inducted into the Motor Sport Hall of Fame later this month.
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