The TOWIE babe has gone back to her Essex roots... geddit?
'Cos she's worth it...
TOWIE hottie Lucy Mecklenburgh was the mane attraction when she stepped out in London to promote Easilocks human hair extensions on Monday.
Mr Falcone's ex debuted her longer locks in a high ponytail and wore her fringe long and full at the event at the Charlotte Street Hotel in London.
The brunette beauty was dressed in a coral jumpsuit and block heels, and she looked tanned and toned as she pouted (in true Essex style) for the cameras.
Lucy's new long hair debut comes just days after she tweeted a sneak peak picture from her 2014 calendar shoot.
She admitted that she had been dieting and exercising to perfect her derriere.
What a pout
'The reaction I got after tweeting a picture of my bum last week was insane!
'A lot of the girls were sticking up for me. They knew I didn't post it to show off, but to prove what you can achieve if you work hard.'
She added: 'Like a lot of girls, I get bad cellulite on my bum and I really struggle to get rid of it so I've been drinking more water and doing lots of squats. I'm proud of my butt!'
Lucy did add that she couldn't compete with Keeping Up With The Kardashian's star Kim, who posted an infamous picture of her behind on Twitter earlier this year.
She said: 'Kim Kardashian's bum is on another level. She posted her belfie to the haters who said she was fat.
'Mine was more about fitness and to show that if you're unhappy with something you can change it.'
I whip my hair back and forth
Earlier this week, the star said that she wouldn't be adverse to going into the jungle for I'm A Celebrity Get Me Out Of Here.
She said: 'I'd love to do I'm A Celeb. I don't know how I'd cope with the creepy crawlies, but I'd definitely be up for the challenge.'
But until it's her turn, she is fully supporting fellow TOWIE star Joey Essex.
She continued: 'I don't have him down as the bravest person ever, but he might surprise me. He'll definitely be funny to watch and I'm sure he's going to come out with some cracking one-liners.'
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