The range compliments the 11 strong Keratin range from his bestselling The Chelsea Collection.
There are a host of anti-aging skin care products on the market offering prevention to aging skin however, aging hair is often an afterthought and can be a tell-tale sign of a person's true age. Age can take its toll on hair; with hair becomes noticeably finer, limp and harder to manage.
This range helps prevent the effects of aging with help from Nucelo Trico-Hyal - a revolutionary anti-aging ingredient that stimulates hair growth, leaving hair looking lustrous and alive.
Argan Oil is another must have ingredient needed to nourish, condition and revive hair. It is high in vitamin E and essential fatty oils, beneficial for all hair types.
Richard Ward said: 'As we age, hair can lose density, becoming sparser and finer in texture as well as more fragile. The hair fibres and follicles need age-proofing and revitalising to nourish and strengthen weakened, limp hair. My new anti-aging range helps to boost thickness and restore lustre and shine, re-invigorating and fortifying aging hair to help boost body, volume and condition.'
The range consists of five products which all contain colour lock and UV protection and offering fragrant notes of Blue Agava and Cacao.
The range is priced at £5.99 and is available in Waitrose stores across the UK from 12 May 2014.
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