Go Jessica Stam! The gorgeous model has been unveiled as the new blonde ambassador for the Redken Blonde Idol haircare range.
There are four more members of the 'Blonde Dream Team', blogger Chiara Ferragni, social media specialist Naomi Thomas, model Danielle Williams and DJ Yanay Rico. But Jessica Stam is the biggest name of the bunch.
Having experimented with brunette and red hair, Jessica Stam admits that being blonde is by far her favourite and the one she feels most confident wearing.
'There's something lighter about being blonde, it kinda changes your perspective' she says. 'I dyed my hair dark once and people think you are a dark person, a bad girl. Blondes get a different kind of attention.'
Modelling since the age of 16 ( Jessica was spotted outside an amusement arcade), Jessica now has a bag named after her! In 2006 Marc Jacobs was so inspired by the new model that he created a bag named in her honour 'The Stam'. That December her profile received a further boost by joining the Victoria's Secret alongside Gisele Bundchen and Karolina Kurkova
Her Fashion CV boasts successful campaigns for Versace, Miu Miu, Marc Jacobs, Bulgari, Valentino and Prada. She is also the face of DKNY's Delicious Night Fragrance. She has walked the runway for Marc Jacobs, Gucci, Dolce & Gabbana and Armani.
This is Jessica's first big beauty campaign, and Blonde Idol is expected to hit stores
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