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A wannabe Brazilian model says a famous Midtown salon with scores of celebrity patrons gave her the worst hair day ever.
Myrella Ikeda, 34, a Brazilian citizen who lives in Maryland, is suing J. Sisters for $1.5 million, claiming the favorite of Naomi Campbell, Vanessa Williams and Cameron Diaz turned her into a 'monster' by treating her tresses with a product that burned her scalp and made her hair fall out.
'Ikeda arrived at the salon ... anticipating that in a few hours she would have spectacular hair that would help launch a modeling career,' says the Manhattan Federal Court lawsuit, which names J. Sisters, co-owner Jonice Padilha and hairdresser Antonio Luis Rosa as defendants.
'She left the salon with physical and emotional trauma: her scalp and hair were burned, her modeling plans were in ruins, and she could not show herself.'
J. Sisters brags on its website it was a 'pioneer' for Brazilian bikini waxes in the United States.
'It wasn't my fault,' Padilha said Tuesday, blaming the disaster on the product Rosa used. 'I just have to say I'm sorry. If I could get a set of hair that day and put it back on her, I would.'
The lawsuit, filed Monday, says Ikeda visited J. Sisters on W. 57th St. in 2011 at the invitation of a Brazilian reporter. She was supposed to be the model for a magazine piece about the salon transforming women into beauties.
Rosa told Ikeda he was going to use a natural organic product to hydrate her locks, according to the lawsuit. But the Naturlite White Lightening Powder he applied to Ikeda's scalp changed her life forever, the lawsuit claims.
'Ikeda felt like he was putting fire or rubbing hot pepper into her head,' it says. 'Rosa told Ikeda it was 'normal,' and 'don't worry.''
Rosa left the product in Ikeda's hair for an hour, the lawsuit says.
'Then he started to use the straightening iron on the front portion of Ikeda's hair,' it claims.
'Immediately, her hair started to fall, burnt and crumbled.'
The lawsuit says Padilha later phoned Ikeda to apologize, admitting that Rosa had been on drugs. An allegation Padilha denies.
'She had always been a normal person, healthy and happy,' the lawsuit says. 'Suddenly, she was depressed and unhappy, with no motivation to do anything ... Ikeda was ugly and nothing was going to change that.'
Padilha says Rosa hurt her hair as well. She says Rosa was fired.
Ikeda's hair grew back, but is thinner and less lustrous than before, the lawsuit alleges. Her scalp is still partly numb, she says.
'She could no longer think of a career in cinema, television or photography. She had to give up work, study and opportunities, all her life became completely disorganized,' the lawsuit claims.
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'Ikeda lost more than two critical years of her life, with no way to bring it back,' the lawsuit claims.
Padilha is willing to settle but thinks Ikeda is asking too much.
'I wish that never happened,' Padilha said. 'I really feel sorry. ... But not $1 million. Let's be real.'
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