By Daily Mail Reporter
PUBLISHED: 07:05 EST, 19 February 2014 | UPDATED: 07:05 EST, 19 February 2014
They say blondes have more fun, but that clearly isn't the case for model and actress Molly Sims.
The Sports Illustrated star, 40, unveiled a new, flame-haired look at an industry party in New York City on Tuesday evening - and was clearly delighted with the results.
Fortunately, the new image is a success and has been warmly welcomed by fans and colleagues of the Las Vegas star.
Speaking about the transformation to People magazine, the mother-of-one said: 'I wanted to be vibrant, and I wanted a change. I wanted to do something bold.
'I thought about cutting my hair, but then I was like 'Everyone is cutting their hair!'. I wanted to do something different and to look different in clothes.'
The new look isn't just aesthetic though - it's also commercial. The former blonde is now a brand ambassador for the Nexxus Color Assure collection, who managed the make-over.
Opening up further about the new look, she added that the fiery hue has given her the perfect excuse to go shopping.
'I'm excited to wear different colors. I was always doing cream and gold with the blonde. Now it will be nice to wear something black, and the red gives you that color,' she says.
'I think I'm going to buy myself a new jacket. A little Helmut Lang, maybe. It's like how a nice a new pair of heels or boots changes how you walk. Hair changes changes how you feel.'
'The great thing about this color primer is that it seals the vibrancy of the color and it also repels water, which is the biggest villain to hair color,' Aura Friedman, Nexxus celebrity colorist, told People.
'Water has so many minerals in it that latch on to your hair.'
'Molly's a glamorous woman, and she knows how to carry herself, but the great thing about these copper tones are they really bring out her eye color. She has beautiful green eyes. It will complement her skin tone too.'
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