Introducing The Boss: Lewis Hamilton unveils new hairstyle for upcoming ... ~ New Hair Model

Introducing The Boss: Lewis Hamilton unveils new hairstyle for upcoming ...

By David Kent

PUBLISHED: 06:44 EST, 23 January 2014 | UPDATED: 06:47 EST, 23 January 2014

Lewis Hamilton has unleashed a new look ahead of the upcoming Formula One season.

Hamilton will touch down in Jerez next week for the launch of this year's Mercedes at the opening pre-season test.

And the British star, 29, will be sporting a new hairstyle which he hopes will be the inspiration for his second World Championship.

Hamilton posted a picture to his Instagram account earlier this week, showing off his new style accompanied with the word 'boss' before attending a sponsor's event in Geneva.

The Mercedes driver was seen with Victoria Secret's model Adriana Lima, Hollywood A-Lister Kevin Spacey and Boyzone singer Ronan Keating. He was also accompanied by team-mate Nico Rosberg.

Hamilton finished fourth in last year's championship, claiming just one victory at July's Hungarian Grand Prix.

But despite Sebastian Vettel's four consecutive triumphs with Red Bull, three-times World Champion Sir Jackie Stewart reckons the Stevenage-born racer is the fastest on the grid.

'I think Lewis Hamilton is the fastest driver in the business said Stewart. 'Just sheer speed, when he puts a quick one in, he's the master at it.'

Meanwhile, 1976 British World Champions James Hunt will be inducted into the Motor Sport Hall of Fame later this month.