VO5 introduces new haircare duo for 'casual' styles

Unilever has developed new V05 haircare lines to tap the trend for casual hair styles. Rolling out across the trade from mid-December, V05 Rough & Sexy Sea Salt Spray and V05 Effortless Wave Creation Foam will be launched under the brand's Give Me Texture styling line (rsp: £3.99/150ml). The duo would help fashion-conscious consumers create two different looks - 'rough and sexy' or 'soft and natural,' said brand manager Louise Morley. 'We expect the new variants to tap into the 'undone' ­texturised hair trend.' Unilever will be hoping to grow V05's 19% share of total hair styling, building on its 1.2% value sales growth [Nielsen 52 w/e 11 October 2014].

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