Unilever has developed new V05 haircare lines to tap the trend for casual hair styles. Rolling out across the trade from mid-December, V05 Rough & Sexy Sea Salt Spray and V05 Effortless Wave Creation Foam will be launched under the brand's Give Me Texture styling line (rsp: £3.99/150ml). The duo would help fashion-conscious consumers create two different looks - 'rough and sexy' or 'soft and natural,' said brand manager Louise Morley. 'We expect the new variants to tap into the 'undone' texturised hair trend.' Unilever will be hoping to grow V05's 19% share of total hair styling, building on its 1.2% value sales growth [Nielsen 52 w/e 11 October 2014].
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