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Cool-girl model and Chanel favorite Soo Joo Park has been named the new face of Redken, joining fellow it girls like Sky Ferreira and Lea T.
The Fashion Spot writes that Park, 28, will star in the brand's six-product 'Extreme' hair care line in a campaign launching in spring 2015. Park has become famous for her long, bleach blonde hair, but Redken hints that she might debut a new look in the campaign.
MORE: Lea T Lands Redken Campaign, Becomes Biggest Transgender Model In The Beauty Industry
'Excited to announce top model, street style star and trendsetter Soo Joo Park as Redken's newest brand muse! In 2015, Soo Joo will take her hair to new lengths in an exciting innovation from the Extreme haircare line! Stay tuned for more! #RedkenReady,' reads the announcement.
'So thrilled to announce that I am Redken's newest muse! Stay hair-strong with @redken5thave new Extreme line of products (it's really done wonders for me!). #redkenready,' Park wrote on Instagram.
We can't wait to see the campaign!
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