Billionaire John Paul DeJoria on a new beauty secret for hair and his advice ...

L.A. BizBillionaire John Paul DeJoria on a new beauty secret for hair and his advice ...L.A. BizJ ohn Paul DeJoria has one of those fabled entrepreneurial stories that sound outlandish: he and his co-founder Paul Mitchell started a hair care business with just $700 in seed money while DeJoria was going through a divorce and living out of his car.

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