9/11 mastermind stars in Turkish company's hair removal ad

A Turkish cosmetics company found themselves in a hairy situation Wednesday after it was noticed that they were using a former Al Qaeda mastermind as a model for one of its products.

The online ad by Epila, for a hair removal product, shows a well-circulated photograph of a disheveled Khalid Sheikh Mohammed - the mastermind of the 9/11 terror attacks currently in U.S. custody at Guantanamo Bay.

A slogan above the picture reads, 'The hair will not go away because you keep waiting!' according to the Hurriyet Daily News.

'We didn't know that he was a terrorist. This image is in popular use in Turkish memes on the Internet' Mehmet Can Yildiz, a representative for Epila, told the newspaper. 'The guy is quite hairy, so we thought his body was a good fit for our ad.'

Yildiz added that the company 'didn't want to imply anything political.'

'I repeat: We featured him for his hair, not terrorism,' he added.

Click for more from the Hurriyet Daily News.