Hair wax has earned a reputation for being stiff, sticky, and, well, waxy. And that's why I bet it's not a styling product on your bathroom counter right now. But a new generation from Redken, Gatsby, and Bumble & Bumble is looking to break the stereotype with lighter, creamier textures that work on all hair lengths-not just the kind that stop at the ears. And okay, so they're not do-all shine-boosters or frizz-fighters, but these nuevo waxes give your hair something that so many other styling products just can't: perfectly disheveled, cool-girl texture.
'Traditional waxes weigh down and coat the hair, which limits its movability,' says hairstylist Nathaniel Hawkins. 'But these new waxes create a flexible finish to the hair that can't be achieved with gel, mousse, or cream.' You can rub a dime-size amount of Redken Move Ability 5 between your palms and rake it through the mid-lengths and ends of dry hair for piecey seperation. Or, smooth it over the top and bottom layers of hair before a ponytail or chignon for clean control with a natural (not slicked-back) finish.
Then there's Japan's best-selling line, Gatsby Moving Rubber, which recently launched at Ricky's. Besides their air-whipped texture and Jolly Rancher scent, 'they have a higher water content to them, which means you can spread them between your palms before the water evaporates, and then evenly onto hair' says Hawkins, who used to haul samples back from trips to Japan.
If you're still skeptical, there's Bumble & Bumble Cityswept, -a spray wax for those who never thought they'd use the stuff. It delivers matte texture and light hold in an aerosol formula, ideal for achieving that tousled, model-off-duty look. Bet you thought you'd never be able to get that from a can.
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